Rich Allen coaches and mentors C-suite executives, entrepreneurs, elite sales professionals, and aspiring Pro athletes on the mindset, mental skills, mental health, and wellness strategies used by the best Pro athletes to WIN—how to develop them and apply them to maximize human performance, boost leadership capabilities, and drive key business outcomes. A culmination of his extensive experience in Pro sports, entrepreneurship, and corporate America. Since 2003, while racing professionally and leading in business, he has worked with global corporations and individual high performers committed to the pursuit of excellence. Rich was a Pro athlete for 21 years, supported by Nike™, Gatorade™, and the British Olympic World Class Performance Program, among others. Over the course of his career, he won 9x National Pro Championship titles, earned 7x Ironman™ event Pro podium finishes, and secured 2x World Championship silver medals. Rich also claimed professional victories at iconic events including the London Triathlon, Ironman™ 70.3 UK, and Powerman™ UK. He remains the only British triathlete in history—male or female—to have won National Pro Championship titles across Sprint, Olympic, and Long Distance triathlon, as well as Duathlon. Rich proudly represented Team Scotland at the Manchester Commonwealth Games, and Team Great Britain at the Sydney Olympic Games—DNS. Having retired from pro sports in 2013, Rich successfully transitioned into business leadership—serving as Head of Brand Partnerships for the NASCAR™ #98 motorsports team and as co-founding Executive Director of the Professional Triathletes Organization. He later became the exclusive US distributor of Zone3™ triathlon gear and went on to found and serve as CEO of Stingray™, a Florida lifestyle gear brand. The business became renowned for its support of four marine life conservation charities and the Navy SEAL Foundation Frogman™ events. Rich sold the Stingray™ brand assets in 2023 and transitioned into two temporary part-time consultancy roles as VP of Corporate Partnerships at GamePlan™ and Commercial Director at ZeroWheel™. He now serves as Head of Sales at Mawer Capital™ alongside coaching and mentoring. Pro Athletic Achievements: 🥇9x BTF National Pro Champion 🥇Ironman™ 70.3 UK Pro Champion 🥇London Triathlon Pro Champion 🥇Royal Windsor Triathlon Pro Champion 🥇Powerman™ UK Pro Champion 🥇ETU European U21 Champion 🥈2x ITU World U21 Championships 🥈ETU European U21 Championships 🥉ITU World U21 Championships ✔️7x Ironman™ 70.3 Pro Podiums ✔️5x ETU European Cup Pro Podiums ✔️9th—ITU World Cup Ranking Best ✔️9th—World Pro Tour Ranking Best ✔️9th—Powerman™ World Ranking Best ✔️8th & 9th—ETU European Pro Championships 🇬🇧Team GB—Sydney Olympic Games—DNS 🏴󠁧󠁢󠁳󠁣󠁴󠁿Team Scotland—Manchester Commonwealth Games