Rich Allen

Rich Allen coaches and mentors C-suite executives, entrepreneurs, high-ticket sales closers, and elite athletes on the mindset, mental skills, and mental health strategies used by Pro athletes to WIN—how to develop them and apply them in the workplace to improve leadership and KPI performance, or to reach full potential as an athlete. His approach is a culmination of extensive experience in professional sports, entrepreneurship, and corporate leadership. Connect with Rich on LinkedIn and send him a message to learn more. Rich was a Pro athlete for 21 years, supported by Nike™, Gatorade™, and the British Olympic World Class Performance Program, among others. Over the course of his career, he won 9x National Pro Championship titles, earned 7x Ironman™ event Pro podium finishes, and secured 2x World Championship silver medals. Rich also claimed professional victories at iconic events including the London Triathlon, Ironman™ 70.3 UK, and Powerman™ UK. He remains the only British triathlete in history—male or female—to have won National Pro Championship titles across Sprint, Olympic, and Long Distance triathlon, as well as Duathlon. Rich proudly represented Team Scotland at the Manchester Commonwealth Games, and Team Great Britain at the Sydney Olympic Games (DNS). While racing professionally, Rich also worked as an endurance coach for over 300 amateur athletes, as well as a mindset and mental skills coach for C-suite executives, A-list celebrities, and political figures. Since retiring from Pro sports in 2013, he has served as Head of Brand Partnerships for the NASCAR™ #98 team and as co-founding Executive Director for the Professional Triathletes Organization. He later became the exclusive U.S. distributor of Zone3™ triathlon gear and went on to found and serve as CEO of Stingray™, a lifestyle gear brand. The business became renowned for its support of 4x marine life conservation charities and the Navy SEAL Foundation events—Rich sold the Stingray™ brand assets in 2023 and has since worked with a variety of large corporations, small businesses, and individuals who live in the pursuit of excellence. Athletic Achievements: 🥇9x BTF National Pro Champion 🥇Ironman™ 70.3 UK Pro Champion 🥇London Triathlon Pro Champion 🥇Royal Windsor Triathlon Pro Champion 🥇Powerman™ UK Pro Champion 🥇ETU European U21 Champion 🥈2x ITU World U21 Championships 🥈ETU European U21 Championships 🥉ITU World U21 Championships ✔️7x Ironman™ 70.3 Pro Podiums ✔️5x ETU European Cup Pro Podiums ✔️9th—ITU World Cup Ranking Best ✔️9th—World Pro Tour Ranking Best ✔️9th—Powerman™ World Ranking Best ✔️8th & 9th—ETU European Pro Championships 🇬🇧Team GB—Sydney Olympic Games (DNS) 🏴󠁧󠁢󠁳󠁣󠁴󠁿Team Scotland—Manchester Commonwealth Games